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Great Value Brand has Changed Its Look -- Not Its Price!

10:41 PM

Just as I was starting to get used to the look of Great Value brand items at my local Walmart, they have announced that they have updated the look again.  While the packaging used to be stark white with blue lettering, products now differ a little, depending on the product.  Here is a phone pic I snapped of the Chili Beans at my store:

Compare that with the old packaging from some soup in the same store (and to the right, you can see a little glimpse of a can with new packaging):

One thing that I do like is that the product photos are more prominent, making it easier to see what product I'm buying.  It is not always obvious, however, that it is Great Value brand at first glance.  (The logo is smaller.)  If you are someone who is self-conscious about having so many generic items in your home (I'm not, but some are), the packaging of the new designs are a little less "look at me! I save money!".

Note that the price hasn't changed at all on Great Value products with the new packaging; you can still expect the same low price as before, but with a fresh new look.

Do you shop Great Value brand?  We currently actually prefer Great Value for our pasta sauce, pickles, light drink mixes, butter, black bean salsa, and canned beans.  It will be interesting to see, as the products get rolled out in my store, how other items look.

If you don't already see the new changes in your Walmart -- they will be coming soon!  I'd love to hear about what you think of the new packaging.

As a participant in the Walmart Moms Program, I've received compensation for my time and efforts in creating this post. All thoughts and opinions are my own. 

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