qubo® Develops Nutritional Guidelines For Advertising Targeted to Children
Wednesday, May 7, 2008

One of our favorite networks (qubo) has decided to step up to the plate when deciding if its advertisers are good for its viewers. The TV and online entertainment service for children announced that it has created nutritional guidelines that will dictate the ads that run on the qubo channel, as well as on the qubo programming slots that air on NBC, ION, and Telemundo.

The guidelines were created with the help of nationally renowned author and expert on childhood obesity, Goutham Rao, MD, clinical director of the Weight and Management and Wellness Center at Children's Hospital of Pittsburgh of UPMC. These standards list acceptable daily limits for foods based on calories, fat grams, and saturated/trans fat, sugar, protein, fiber, and sodium.

We personally love all of qubo's children's programming (which includes VeggieTales, Jane and the Dragon, and 3-2-1 Penguins.) I'm glad I'm not the only one who cares about our children's nutrition and health!

See more about qubo at www.qubo.com!

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