EXPIRED: Possibly FREE Beach Towels + Free Shipping* -- or $2.99 Each

ShopatHome.com customers can use code SHOPHM10 to save 10% on all already-reduced products in this beach sale! The WILD Cash Back Reward will be posted to your ShopAtHome.com account within 30 days of purchase.

One purchase per person at this price! 

This is how the deal works out:
jcpenney List Price: $12.00
jcpenney Website Price: $5.99
Coupon Code: SHOPHM10 -$0.60
WILD Cash Back Reward [?] -$2.40 

Shipping is FREE with site-to-store delivery.  Plus, new customers can get $5 into their account as a rebate after making their first purchase!  (That would make these more than FREE!)