We've probably all heard the phrase "like a girl." Traditionally, it hasn't been used as a compliment. But one large group of girls around the world is taking ownership of it, and using it to mean amazing things, and I'm excited to be sponsored by Always to tell you more about it!
The Always #LikeAGirl launched in June 2014, and it was inspired by the insight that the start of puberty and the first period mark the lowest moment in confidence for girls and how harmful words can add to that drop in confidence. Do you remember what that time was like for you? Awkward. Awful. Amazing.
I remember watching the below video with my family -- especially my boys, and having a conversation around what the world thinks of girls, and how they should think of girls. We also talked about how they have a sister a mom, and someday -- maybe even daughters. We were real about the fact that a 2015 study by Always revealed that 72 percent of girls feel society limits them by telling them what they should and should not do or be. And more than half of girls felt that societal limitations would be the same or worse ten years from now, showing a lack of hope for change.
But the work continues. There is much to be done. In just this June, a new survey showed that half of girls quit sports by age 17 and that seven in ten girls do not feel encouraged to play, despite data that links sports participation to increased confidence. This new info has brought about the new Always #LikeAGirl – Keep Playing initiative -- which is super exciting!
See the below video to learn about just a small piece of what Always and Walmart are doing to rewrite the rules and help girls keep playing:
This awesome program teams up two of my favorite brands (Always® and Walmart®) as they
provide one girls teams in each of the fifty states with resources like new equipment, uniforms or a facility upgrade to help give girls the confidence to Keep Playing #LikeAGirl. They will also provide ongoing support for coaches and parent groups through educational materials and access to experts that can help build on this amazing start as the girls grow up.
How amazing is this?
Learn more about #LikeAGirl and the newest portion of their very good work at their website.
*This is a sponsored post. Opinions are my own.
The Always #LikeAGirl launched in June 2014, and it was inspired by the insight that the start of puberty and the first period mark the lowest moment in confidence for girls and how harmful words can add to that drop in confidence. Do you remember what that time was like for you? Awkward. Awful. Amazing.
I remember watching the below video with my family -- especially my boys, and having a conversation around what the world thinks of girls, and how they should think of girls. We also talked about how they have a sister a mom, and someday -- maybe even daughters. We were real about the fact that a 2015 study by Always revealed that 72 percent of girls feel society limits them by telling them what they should and should not do or be. And more than half of girls felt that societal limitations would be the same or worse ten years from now, showing a lack of hope for change.
But the work continues. There is much to be done. In just this June, a new survey showed that half of girls quit sports by age 17 and that seven in ten girls do not feel encouraged to play, despite data that links sports participation to increased confidence. This new info has brought about the new Always #LikeAGirl – Keep Playing initiative -- which is super exciting!
See the below video to learn about just a small piece of what Always and Walmart are doing to rewrite the rules and help girls keep playing:
This awesome program teams up two of my favorite brands (Always® and Walmart®) as they
provide one girls teams in each of the fifty states with resources like new equipment, uniforms or a facility upgrade to help give girls the confidence to Keep Playing #LikeAGirl. They will also provide ongoing support for coaches and parent groups through educational materials and access to experts that can help build on this amazing start as the girls grow up.
How amazing is this?
Learn more about #LikeAGirl and the newest portion of their very good work at their website.
*This is a sponsored post. Opinions are my own.
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